iWorld
Shemaroo’s Filmigaane crosses 10 mn subscriber mark
MUMBAI: Shemaroo Entertainment’s YouTube channel dedicated to retro music Filmigaane has crossed the 10 million subscriber mark. The content powerhouse has strengthened its digital presence with more than 50 YouTube channels.
Filmigaane is the one-stop destination for classic bollywood melody lovers. The audience base is spread around multiple geographies like India, the US, UAE, Canada, Australia and more and reaches 384 million digital consumers per month.
“We started Filmigaane with an aim to reach out to audiences who love retro music. This is such a momentous occasion and calls for a big shout out to all our fans across the world who have helped us achieve the remarkable milestone of 10 million subscribers. We are truly humbled and overwhelmed by their support and love. It is their belief in us that will help us continuously strive for new and innovative content. Digital has been an exemplary medium for us to reach out to the fans of retro music and connect with them,” Shemaroo Entertainment CEO Hiren Gada said.
Starting in 2018, the channel has been offering a mix of content ranging from the golden era of 1950s to the still recent popular numbers from the 1990s over the last four years. Filmigaane succeeded in bringing the trends of evergreen songs back, leading to a humungous growth in subscribers.
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iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
