iWorld
ShemarooMe unveils triple summer treat with superhit movies – Vash, Lagan Special, and Kamthaan
Mumbai: ShemarooMe, a pioneer in delivering diverse and entertaining content, is thrilled to announce an exciting line up for the summer of 2024 with the OTT premiere of three highly anticipated Gujarati movies – ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan.’ Viewers can now indulge in a cinematic journey from the comfort of their homes, as ShemarooMe brings the thrill, romance, and comedy directly to their screens. Each film promises to captivate viewers with its unique storyline, stellar performances, and engaging narrative. This triple treat of cinematic excellence showcases ShemarooMe’s dedication to providing a rich tapestry of entertainment options for a broad audience.
Following the digital premiere of ‘Vash’ on ShemarooMe, gear up for the release of ‘Lagan Special’ in June, while ‘Kamthaan’ is slated to launch on the app soon. Expect the best of entertainment and performances from the leading stars of Gujarati Cinema, including Malhar Thakkar, Hitu Kanodia, Sanjay Goradia, Hiten Kumar, Janki Bodiwala, Niilam Panchal, Puja Joshi and many others.
The most talked about movie, Vash, is a gripping supernatural horror thriller film, directed by the acclaimed Krishnadev Yagnik, starring Janki Bodiwala, Hitu Kanodia, Niilam Panchal, and Hiten Kumar. Having garnered acclaim not only in Gujarat but also across India, it transcends language barriers with its universal appeal. With a spine-chilling plot and haunting visuals, the Gujarati masterpiece is poised to be a major draw for fans of the thriller genre.
Experience the magic of romance like never before with Lagan Special, a heartwarming tale featuring the heartthrob of Gujarat, Malhar Thakar along with the talented Puja Joshi, Mitra Gadhavi among others. Filled with quirky characters and heartfelt performances, Lagan Special celebrates the power of love, sacrifice, and hope. On the other hand, Kamthaan is a crime comedy, a laugh-out-loud extravaganza starring Hitu Kanodia, Sanjay Goradia, Arvind Vaidya, Darshan Jariwala, and a talented ensemble cast. Packed with witty humour and hilarious moments, Kamthaan guarantees non-stop entertainment for the entire family.
Commenting on the announcement, Shemaroo Entertainment Ltd. COO- Digital Business Saurabh Srivastava said, “We are thrilled to present the refreshing line-up of exciting movies for our audience. With ‘Vash,’ ‘Lagan Special,’ and ‘Kamthaan,’ we aim to provide a diverse range of genres, catering to the varied tastes of our viewers and offer something for everyone to enjoy. This Summer, we want audiences to immerse themselves in the world of Gujarati entertainment, right from the comfort of their homes.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
