iWorld
ShemarooMe to bring its rich content library to JioFiber subscribers
KOLKATA: ShemarooMe, the video streaming OTT platform from the house of Shemaroo Entertainment, has associated with Jio, India's leading digital service providers, to bring its content catalogue to JioFiber users through the JioTV+ app.
JioFiber users will now have access to ShemarooMe's vast content library, including its premium content such as Bollywood Premiere, ShemarooMe Classics Filmy Gaane, Regional and much more through the Jio Set Top Box. The entire content catalogue will be integrated within the JioTV+ app. The ShemarooMe library can be accessed by all Jio subscribers including those on mobility services. Overall, Jio users can access over more than 3500 plus titles across different languages and genres such as Bollywood, Devotional, Regional, Comedy and Kids.
Shemaroo has always been at the forefront of providing entertainment to its audiences and has ensured that its wide array of content offerings reaches the right set of viewers through unique partnerships. Shemaroo's association with leading service providers such as Jio will enable the company to provide content that appeals to a mass audience. With Jio’s extensive reach into not only urban but also the hinterlands of India, Shemaroo will now be able to cater to the growing Jio user base.
Shemaroo Entertainment Limited CEO Hiren Gada said, "Shemaroo has always believed in offering the best of entertainment and our integration with Jio will strengthen this promise even further and help our content reach deeper markets. Jio is one of the leading digital services companies in India that enjoys a rapidly expanding user base and, together, we will be providing the best of family entertainment with premium quality standards to consumers across all platforms."
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
