iWorld
ShemarooMe ties up Dhiraagu to entertain Maldives’ people
Mumbai: ShemarooMe, the OTT video streaming platform by Shemaroo Entertainment Limited, today announced its association with Dhiraagu, the largest provider of telecommunications and digital services in Maldives. This partnership will increase availability and brand visibility for ShemarooMe in Maldives amongst the subscriber base of Dhiraagu TV (IPTV).
With a huge bank of over 3700+ titles, the partnership with ShemarooMe will boost the content offerings of Dhiraagu TV and offer genres across Bollywood movies, classic films and Bengali movies. With this association, ShemarooMe will be reaching out to a wide base of audience across the Maldives region and entertain the Indian diasporas across all ages. ShemarooMe will be available in Maldives for Dhiraagu TV users with an introductory discount offer of 50 per cent till 1 June 2020.
Shemaroo Entertainment Limited CEO Hiren Gada said: “We are delighted to partner with Dhiraagu TV and mark our entry into the Maldives region. Dhiraagu has a strong subscriber base, which will help enhance the brand visibility and strengthen the presence of ShemarooMe globally. ShemarooMe has a vast library of multi genre and multi-regional content and we are sure to entertain all the audiences across.”
Dhiraagu chief marketing officer Mahmoud Dasser stated: “We are happy to welcome ShemarooMe on board and are glad to associate with a company that has a legacy of entertaining its audiences for years. We are hopeful that this partnership will enrich the lives of our customers by granting them access to high-quality content.”
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
