iWorld
ShemarooMe streams ‘Marrne Bhi Do Yaaron’
MUMBAI: Leading television personality, Kashmera Shah’s directorial debut ‘Marrne Bhi Do Yaaron’ makes its world digital premiere today on Shemaroo Entertainments’ video streaming OTT platform – ShemarooMe. ShemarooMe’s latest property Bollywood Premiere showcases new and fresh movies from the land of Bollywood every Friday. Stepping into the director’s shoes for the first time, Shah even stars in the film along with her husband Krushna Abhishek, who is the lead actor in Marrne Bhi Do Yaaron. The movie also stars Bollywood hunk Rishaab Chauhan.
Excited about the premiere of her directorial debut on ShemarooMe, television heart-throb Kashmera Shah said, “I am very stoked that my first directorial debut Marrne Bhi Do Yaaron is making its digital debut on ShemarooMe. I am sure it is going to reach the right set of the audience not only in India but across the globe. ShemarooMe’s Bollywood Premiere offers World Digital Premiere to its audiences every Friday and is a great opportunity to showcase new concepts to a larger set of audience.”
She added, “Don’t forget to watch Krishna crack you up in a hilarious way with his puns. I hope my fans will also like this new side of me trying to take up things behind the camera as well. This movie is surely going to tickle your funny bone. Krishna and I have already received lots of love for this movie and hoping to get more with more people watching it worldwide.”
ShemarooMe’s new offering Bollywood Premiere is a property designed for all the movie buffs worldwide. To satiate the needs of Bollywood lovers, ShemarooMe premieres entertaining and critically acclaimed movies every Friday for 52 weeks. The list includes some exceptional movies like SP Chauhan, Gone Kesh, Battalion609 and now Marrne Bhi Do Yaaron. Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront, delivering the needs of the viewers. Bollywood Premiere aims at engaging with the audience at the comfort of their homes, through their hand-held devices, every Friday. The movie releases at midnight every Friday exclusively on ShemarooMe.
iWorld
Snap hits $1B revenue as subscriptions cross 25 million
Snap’s paid products boom with Snapchat plus, Lens plus and creator subscriptions
CALIFORNIA: Snapchat’s subscription push is paying off handsomely, with the platform’s direct revenue business now cruising past a $1 billion annualised run rate. At the heart of this milestone is a loyal global subscription community that has just topped 25 million Snapchatters.
Since its launch in late 2022, Snapchat plus has grown rapidly to become one of the fastest-growing consumer subscriptions worldwide. What began as an early-access perk for the platform’s most engaged users has scaled into a robust revenue engine alongside Snap’s ad business.
Snapchat plus thrives because it taps into something deeply human. With more than 946 million monthly active users, Snapchat is fast approaching the one-billion mark. Its subscription service offers personal touches that matter in everyday chats. From pinning a best friend to customising chat wallpapers or adding a Bitmoji Pet, these simple features bring warmth, context and joy to conversations.
But Snap isn’t stopping there. The company has expanded its direct revenue offerings with paid versions of Lens plus, Snapchat Platinum, and Memories Storage Plans. Lens plus gives subscribers advanced AI and AR creative tools, including exclusive generative AI Lenses and unlimited use of the Imagine Lens for instant image creation. Snapchat Platinum delivers an ad-light experience focused on friends and creators, while Memories Storage Plans give heavy users the option to upgrade storage and keep thousands of their most cherished Snaps safe.
Snapchat is also opening doors for creators. Its new creator subscriptions let fans pay directly for exclusive content, priority engagement, and ad-free Stories, giving influencers fresh ways to connect with their audience.
Snap credits its 25 million subscribers for helping shape the future of the platform. Their creativity, feedback, and enthusiasm not only inspire new features but also fuel Snap’s growing direct revenue business.
With these moves, Snap is proving that personalisation, self-expression, and friendship aren’t just buzzwords, they’re the secret sauce behind its subscription success.
