Music and Youth
ShemarooMe partners With ixigo, bringing rich video entertainment to travellers
MUMBAI: Shemaroo Entertainment Limited, India’s premier content powerhouse today announced its association with leading travel platform ixigo. This marks Shemaroo’s first in-app travel partnership. This association will bring the varied content bouquet of ShemarooMe under one roof and provide rich, curated content for a superb in-app experience to ixigo users.
ShemarooMe is a video streaming app by Shemaroo, to entertain the newer set of audience by offering authentic video content across different genres and eras. ShemarooMe is a unique platform that gives the freedom of choice to the viewers by giving them the power to pick and choose from a large bouquet of content.
Catering to its 130 million plus user base, ixigo facilitates over 200 million monthly travel searches and 2.2 billion monthly screen views. The travel platform, which forayed into the content space recently, curates and aggregates hand-picked multilingual content from genres like news, videos, music, sports to games. With this partnership, travellers can now access ShemarooMe’s clutter breaking and entertaining content on ixigo train app.
Commenting on the association, Zubin Dubash, COO, Digital, Shemaroo Entertainment said, “We are delighted to partner with ixigo on this thought leadership initiative. Video is the key catalyst to drive engagement on transaction-based apps. ShemarooMe's rich content spread has seen ardent loyalists in the Tier 2 and Tier 3 markets and perfectly matches with ixigo's target group. And that's what makes this partnership even more relevant and special."
Adding to this, Rajnish Kumar, Co-founder & CTO ixigo, said,” ixigo trains app is now a one-stop travel booking, information and entertainment app for Indian travellers. We have over 3.5 million users visiting our app daily. Our aim is to keep our users engaged during the entire course of their journey. Strategic partnerships with players like Shemaroo will help us offer them a wide choice and depth of content.”
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
