iWorld
ShemarooMe partners with Celcom to entertain audiences in Malaysia enabled by Apigate
MUMBAI: ShemarooMe, the OTT platform from the house of Shemaroo Entertainment today announced its partnership with Malaysia’s leading telecom player – Celcom Axiata Berhad (Celcom) which is enabled by Apigate, a leading global content monetization ecosystem. This partnership comes in line with ShemarooMe expanding its geographies in 150 countries which further strengthens ShemarooMe’s foothold in Malaysia by expanding its presence in South East Asia, at the same time enhancing the telecom operator’s consumer experience.
Through this collaboration, Celcom subscribers can get access to ShemarooMe’s vast content library of multi-genre, multi-regional content. The offerings include Bollywood Premiere, Bollywood Classic, Regional, Devotional, Kids and Comedy content. Furthermore, the video streaming platform will be soon adding the most loved genre Bollywood – Indonesia Bahasa dubs along with Bengali and Nepali movies to its content catalogue.
Commenting on the association, Ms. Kranti Gada, COO, Shemaroo Entertainment Ltd. said, “Shemaroo has always aimed at entertaining the asli fans of Bollywood across the world. This expansion is in line with the platform being available in 150 countries to satiate the Indian masala entertainment needs of one and all. Bollywood content holds a special place in the hearts of Malaysian audiences and our association with Celcom will help strengthen our foothold in that market. We enter the market with our promise of wholesome entertainment where the audiences can get access to a wide variety of Bollywood, Regional and Devotional content and thus build a deeper engagement with consumers in the country.”
Sharing his thoughts on the association, APIgate APAC senior vice president Raja Mansukhani said, “Apigate has been at the forefront of catering to the ever growing demand for digital entertainment services and we are happy to announce our association with ShemarooMe that will enable Malaysian audiences’ to access a wide variety of live and on-demand entertainment content on mobile devices.”
With this partnership, ShemarooMe is expanding its presence in the South East Asian market and further strengthening its global presence. The video streaming platform exists in more than 150 countries, including Canada, UK, Europe, Australia, New Zealand, Singapore, the Middle East and North Africa.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
