iWorld
ShemarooMe partners with Amazon Pay
MUMBAI: ShemarooMe, the OTT platform from Shemaroo Entertainment, today announced its partnership with the popular payment gateway Amazon Pay. With this association, customers can avail cash back of up to 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access ShemarooMe’s extensive content catalogue.
The collaboration will see consumers accessing ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content that includes Bollywood premiere, Bollywood classic, kids, devotional, comedy and regional content. To access the premium content on the platform and avail these benefits, consumers need to select Amazon Pay as their digital wallet partner on ShemarooMe’s payment page. This association also comes at a time when the entire OTT universe is witnessing a surge in their subscriber base and viewership, hence partnering with a widely accepted and trusted payment gateway makes the entire viewing experience seamless and adds a treat for consumers through the exciting cashback offers.
Shemaroo Entertainment Limited digital COO Zubin Dubash said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”
“Even during these unprecedented times, we are committed to delivering the best experience for our customers. The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely,” said Manesh Mahatme, director – experience and merchant acceptance, Amazon Pay India.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
