iWorld
ShemarooMe adds comedy genre in its offering for viewers
MUMBAI: ShemarooMe, the video streaming OTT platform by Shemaroo Entertainment Limited, India’s leading content powerhouse, today announced the launch of its new genre Comedy category. This show will see rib-tickling comedy from famous comedians like Bharti Singh, Ali Asgar, Sahil Khattar, Sungandha Mishra, Balraj Sayal, Suresh Menon and many more.
ShemarooMe's comedy category will showcase interesting and engaging content that will provide a daily dose of comedy to all the viewers. This category will be added to the host of existing content offerings by ShemarooMe which is spread across Bollywood, Gujarati, Marathi, Punjabi, Devotional, Kids etc. catering to the preferences of audiences of all age groups.
ShemarooMe, launched in February 2019 is making a mark in the OTT eco-system by offering a diverse range of content for its viewers across India and other global markets. The new Comedy category will witness a wide variety of shows under original short format series and original Bollywood based comedy shows.
The shows will range from spoofs on stand-up comedy, chat shows, never seen before debate series, prank shows, Bollywood movies with mimicry and creative dialogues and much more. The initial line-up of the category will see shows such as ‘No News Network’ starring Sugandha Mishra, ‘Bharti ka Show – Ana hi Padega’, ‘Sahil Khattar’s Fact De India’, ‘Stars ki Chutki’ which will see celebs talking about their life journey, ‘Hasgulla – Kaviyon Ka Swag’, ‘Scene Smash’, ‘Bollywood Roast’, ‘Aisa Maine Suna Hai’, amongst other unparalleled formats with interesting concept that will tickle the funny bones of the audiences.
Commenting on the launch of comedy category, Shemaroo Entertainment Limited CEO Hiren Gada said, “Comedy being a universal entertainment genre, we want to aggregate, produce and curate an excellent show line-up which is engaging and will ensure that our audiences are glued to their screens. We already have a lineup of content from the best of the comedians in the industry and we hope to add more names and artists to this brand wagon. Our focus is to stay true to our tagline “INDIA KHUSH HUA’ and bring out the essence of our virtues through the new offerings.”
Consumers will be able to enjoy the Comedy Category on ShemarooMe, along with Vodafone Play, Idea Movies & TV, Apple TV and Amazon Fire TV stick.
iWorld
Samay Raina confirms return of India’s Got Latent after controversy
Still Alive mixes humour and reflection as comedian revisits 2025 row
MUMBAI: Samay Raina has signalled a possible return of his controversial show India’s Got Latent, using his latest stand-up special Still Alive to address the past and hint at what lies ahead.
Released on YouTube, the special marks Raina’s most candid take yet on the backlash that forced the show off air in 2025. While much of the performance leans on humour, it also dips into more reflective territory, offering a glimpse into the emotional toll of the controversy.
Recounting the fallout, YouTube comedian samay raina said, “We were both extremely unsettled. How would we navigate this? It was terrifying. We were lost as to what was happening.” He also spoke about a moment involving fellow comedian Balraj Ghai’s family, describing it as overwhelming and difficult to process.
The personal impact of the episode came through most strongly when Raina spoke about his family. He admitted he struggled to even answer a call from his mother during the crisis. YouTube comedian samay raina said, “I hesitated to answer her call and show my tear-streaked face. How would she react? My mom is unaware of anything except how to love.”
Amid the introspection, Raina also dropped a clear hint about the future of his show. While he believes the first season ended on a high note, he confirmed that he intends to revive it. YouTube comedian samay raina said, “I will bring back the show because it used to be fun making it.”
The original run of India’s Got Latent had been pulled down following widespread criticism and legal scrutiny over controversial remarks that went viral, prompting debates around content boundaries in India’s digital entertainment space. Raina later removed episodes and issued an apology, stepping back from major releases for a period.
His return now appears more measured, blending humour with reflection and signalling a creative reset. He also hinted that the next iteration of the show could be more raw and unfiltered, though details remain under wraps.
For fans, the takeaway is simple. The show that sparked both laughter and debate may be gearing up for a second act, with Raina ready to test the limits once again, this time with a sharper sense of where the lines lie.
