iWorld
Shemaroo to further focus on digital
MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.
In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.
Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.
“So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.
Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”
Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”
Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.
Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.
Gaming
Samsung’s #PlayGalaxy Cup 5.0 crowns Kaashvi Warriors
Galaxy S26-powered esports event reaches 350 million plus users with 48 top creators.
MUMBAI: Samsung just powered up India’s gaming arena because when Galaxy S26 meets creator chaos, even the controllers get excited. India’s largest consumer electronics brand, Samsung, hosted the fifth edition of #PlayGalaxy Cup, powered by the all-new Galaxy S26 series, bringing together 48 top gaming creators for a high-stakes tournament. Kaashvi Warriors emerged as champions after approximately four and a half hours of intense head-to-head matchups, livestreamed on Samsung India’s official YouTube channel and select Exclusive Stores nationwide, reaching over 350 million users.
The event featured leading talents from Opraahfx, including TechnoGamerz, MythPat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta, and Sourav Joshi, delivering massive engagement and competitive fire.
The Galaxy S26 series stole the show with its enhanced performance, immersive display technology, reduced thickness, and lighter weight proving its mettle in sustained peak gameplay under tournament pressure.
Samsung Mobile,vice president and head of product marketing & e-commerce Aditya Babbar said, “At Samsung, we’re proud to empower India’s vibrant esports community with Galaxy devices designed for high-performance gaming. #PlayGalaxy Cup has now entered its fifth edition… we’ve taken it to the next level with even bigger battles and exclusive experiences.”
Over five seasons, #PlayGalaxy Cup has grown from tournament to creator-community powerhouse, cementing Samsung’s bond with Gen Z and millennial gamers fuelling India’s esports boom.
In a scene where mobile gaming is exploding, Samsung’s latest showcase wasn’t just a win for Kaashvi Warriors,it’s a statement that the right device can turn any matchup into a multi-million-view spectacle.
