GECs
Shemaroo seizes over 700 pirated DVDs in raid
MUMBAI: This is a good news for video companies concerned about the menace of increasing piracy. In a raid carried out at Eros CD Center – an outlet at Veer Nariman Road in downtown Mumbai yesterday 24 February the anti-piracy team of Shemaroo Video seized over 700 pirated DVDs.
An FIR has been filed against the owner of the shop. The raid happened after initial surveys and warnings, which the owners ceased to heed. With the help from Senior Inspector Sadashiv Patil who assigned PSI Karpe and two constables to conduct the raid, pirated DVDs of recent releases like Hulchul, Aitraaz, Dil Maange More, Elaan were caught in the raid.
Incidentally, Shemaroo is releasing the original DVD of Elaan today. Other pirated copies of English films like Alexander, Ray, Oceans Twelve etc. were also seized in this raid.
The Shemaroo anti-piracy team carries out various vigilance activities gathering information, surveillance and warning the pirates. The team also gives information about dealing in legitimate products and educates on the consequences of dealing in pirated video products. Only when they cease to heed to all the warnings that Shemaroo raids the outlet and takes action against the pirates.
Having an end-to-end objective in mind, Shemaroo has stated that it believes that fighting anti-piracy will gradually increase the legitimate home video market. Increased revenues can be shared with other people involved in the entertainment industry, which will also help the government get more taxes bringing a decrease in the black economy.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
