GECs
Shemaroo partners with Capital Block to establish a digital collectibles project
Mumbai: Shemaroo, one of India’s media and entertainment powerhouse, has joined forces with Capital Block, a Web3 consultancy known for crafting fan engagement-based strategies for sports and entertainment brands. This strategic partnership aims to establish a strong global presence for Shemaroo’s Virtasy digital collectibles project within the NFT ecosystem. The collaboration leverages Capital Block’s expertise in Web3 and NFT strategy to establish Shemaroo’s Virtasy as a significant player in the global NFT ecosystem. Together, these industry powerhouses are set to redefine the rules of the game, and propel Shemaroo to new heights, solidifying its position in this emerging industry.
Capital Block, a Web3 marketing agency, brings a wealth of experience in the sports and media industries to the table, making them the ideal partner for Shemaroo’s NFT project, Virtasy. Regarded as one of the top players in the industry, the agency boasts an exceptional track record of forging successful partnerships with industry giants such as Binance, Tezos, AS Monaco, Galatasaray, Legia Warsaw, McLaren, and even Cristiano Ronaldo, which are a clear testament to their unmatched expertise and unwavering credibility.
And now, in a strategic partnership with Shemaroo, Capital Block is set to advise, guide and activate a first of its kind digital collectibles launch with their invaluable insights and expertise. With their support, Shemaroo will ascend to the top of the industry, reaching a wider audience and cementing their position as a major player in the WEB3 space.
Virtasy will offer a unique digital experience to its fans and customers by providing access to exclusive community experiences. The company is committed to leveraging the power of blockchain technology to provide a secure and transparent platform for creators and fans to engage with each other.
Speaking about the collaboration, Shemaroo CEO Hiren Gada said, “Shemaroo has been a pioneer in adopting new technologies and cutting-edge solutions. Our partnership with Capital Block is the latest step in our ongoing quest to stay ahead of the curve. We are thrilled to collaborate with Capital Block, a true leader in the NFT industry, to establish a strong presence in the global NFT ecosystem. We recognize that marketing NFT projects requires specialized knowledge and skills, as it involves reaching a niche audience of collectors and investors who are interested in this new and emerging market. With Capital Block’s wealth of experience and expertise in the sports and media industries, we’re confident that we’ll be able to successfully navigate this complex landscape. This partnership is the perfect match, and we’re excited to see what the future holds.”
Commenting on the collaboration, Capital Block CEO Timothy Mangnall said, “We are delighted to be working with Shemaroo on this project. We believe that NFTs have the potential to transform the entertainment industry, and Shemaroo is well-positioned to lead this transformation. We look forward to collaborating with them to develop a strategy that will engage fans and enhance their global presence.”
The partnership between Shemaroo and Capital Block marks a new chapter in the digital entertainment industry, where NFTs are becoming an increasingly important part of the landscape. With this collaboration, Shemaroo is set to become a player in this space and deliver engaging experience for its audience and unlock potential for its stakeholders.
Virtasy is built by Seracle, a Web 3.0 full stack infrastructure company, building decentralized applications since 2018. Seracle’s Web 3.0 platform includes trade infrastructure or Whitelabel exchange, DeFi & DAO infrastructure, Non-Fungible Token infrastructure, and Metaverse Infrastructure solutions. The comprehensive Web3 solutions are built under the expertise of Seracle CEO Ex-Oracle Ex-Nexo & a Fintech expert Shrikant Bhalerao and Seracle CTO Ex-HSBC & machine learning whiz Akshay Soam. Being a bootstrapped revenue-generating company, Seracle has served 30+ clients in Canada, the United States, France, the UK, Thailand, and India over the last four years and helped them invigorate their Web3 journey.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
