iWorld
Shemaroo Entertainment triumphs with 20 wins at Promax India 2023
Mumbai: Shemaroo Entertainment Ltd, one of India’s leading media and entertainment conglomerates, has further solidified its triumphant journey, securing an impressive tally of 20 awards at Promax India 2023, in contrast to the 13 awards it had garnered in the previous year. As a testament to its creativity and innovation, Shemaroo claimed victory in highly competitive categories.
Promax Awards, renowned globally as the epitome of excellence in entertainment marketing and design, have recognised Shemaroo’s exceptional contributions. Among the remarkable achievements, Shemaroo Bagged 13 Gold in the categories of Best Editing, Best Promo Team, Best Movies Promo, Best Directing – Above 60 Sec, Best Copywriting, Something for Nothing, Best Traditional Animation, Best Programme Campaign, Best Launch Campaign (In-House), Best Originated Promo (In-House) – Above 60 Sec, Best Original Music/Score W/O Lyrics, Best Use of Licensed/Adapted Music, Best Sound Design. The remaining seven were Silver awards for Best Brand Image Promo (In-House), Best Themed Campaign, Best Special Event Promo, Most Outstanding Design in Promotion, Best Traditional Animation, Best Key Art, and Something For Nothing.
“Winning 20 awards at Promax India 2023 is a moment of immense pride and joy for us at Shemaroo Entertainment. We are absolutely thrilled to have won Gold for Best OAP Team for three consecutive years. These accolades stand as a validation of our team’s exceptional talent, creativity and dedication. We remain committed to pushing the boundaries and delivering excellence in the world of entertainment.” – Shemaroo Entertainment Ltd COO Arghya Chakravarty.
Shemaroo Entertainment’s journey, spanning over six decades, has consistently upheld its reputation as a dynamic and pioneering force. These accomplishments come as a result of the company’s continuous drive to evolve, innovate, and set new benchmarks in the media and entertainment domain.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
