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Shemaroo Entertainment launches a metaverse revolution – ShemarooVerse on NEAR Protocol
Mumbai: Shemaroo Entertainment Ltd, India’s leading media and entertainment conglomerate, proudly introduces ShemarooVerse, an innovative and groundbreaking public metaverse poised to redefine the landscape of digital entertainment and social interaction.
ShemarooVerse emerges as a digital universe where entertainment seamlessly integrates with Web3 and AI. Built on the secure and efficient NEAR protocol, with an expansive content library, engaging interactive games, Bollywood avatars, live concerts and events in vast expanse spaces, immersive VR cinema, wellness zone, devotional zone, dynamic workspaces, vibrant social spaces, and storefronts, ShemarooVerse boasts a diverse range of offerings, ensuring there is something for every user’s taste.
This marks the beginning for ShemarooVerse, which has a continuous journey ahead, as it unlocks novel spaces and experiences. As the metaverse opportunity unfolds and consumers increasingly embrace new technologies, ShemarooVerse aspires to become the preferred destination for immersive entertainment.
On the launch of ShemarooVerse, Shemaroo Entertainment COO Arghya Chakravarty said, “We are thrilled to embark on this exciting journey with the launch of ShemarooVerse, a digital universe where entertainment seamlessly merges with Web3 technology. It is a transformative experience that pushes the boundaries of what is possible in the digital realm. We believe ShemarooVerse will revolutionise the way users engage with content, and we are confident that the audience will embrace and enjoy the new platform that Shemaroo, a legacy brand, is bringing to them.”
The creation of ShermarooVerse was made possible in part by a strategic partnership with the NEAR Foundation, a non-profit organisation that focuses on supporting sustainable, community driven innovation to benefit people around the world. One of its core areas of focus is the NEAR ecosystem, which includes a NEAR protocol, a fully operational decentralized blockchain-based platform for building decentralised applications.
NEAR Foundation’s MD India, Asia, and Middle East, Arpit Sharma said, “NEAR is thrilled about this collaboration with Shemaroo. Users can expect a unique and enjoyable experience as entertainment meets the blockchain. This marks an exciting chapter in the evolution of Indian entertainment on the blockchain.”
ShemarooVerse aims to become a central hub for digital enthusiasts, content creators, and socializers, setting a new standard for the future of entertainment in the digital age. It will be accessible on Web, mobile, and on JioDive VR headsets.
ShemarooVerse’s dynamic metaverse is powered by a key partnership with Seracle, a leading Web3 full- stack infrastructure company. Leveraging Seracle’s Web3 expertise, ShemarooVerse has become a hub of innovation on blockchain, offering users a cutting-edge digital experience.
Shemaroo Entertainment invites users to explore the limitless possibilities that ShemarooVerse offers, as the metaverse is set to become a hub for digital enthusiasts, content creators, and socializers.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
