iWorld
“She is a fun-loving and exciting person” – Prerna Lisa
Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently released its rom-com series, Badi Heroine Banti Hai chronicles the riveting story of Kajal, a young, ambitious girl from Ludhiana who comes to Bombay as an intern at the renowned fashion couture firm Veer Singhania Designs. Having been fired by her boss Advait Singhania on the first day of her job, Kajal’s life takes an unexpected and a rather surprising turn as she gets announced as the company’s heir based on the will of Advait’s recently deceased father, Veer Singhania. Amidst the thrill of a suspenseful murder and the shine of the high-end glamorous world, passion blooms in her life with the entrance of Advait. Along with featuring Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles, the series also stars Prerna Lisa who essays the character of Kajal.
Exploring the nuances of her character, Prerna Lisa gave insight by unfolding its different layers. She shared, “Kajal Bakshi is a small-town girl who travels to Mumbai to pursue her dreams. She is a courageous and hardworking girl who manages everything on her own. She is not afraid of anyone, no matter how high the authority. Being a truthful person, she believes in honesty. With all of these fantastic attributes, she is also quite funny, quirky, and at times clumsy. Overall, she is a fun-loving and exciting character.”
Adding to this, she further gave a sneak peek into the fun BTS moments from the sets. “I recall one instance in which I was meant to perform an emotional scene, but the DOP sir was joking around and making me laugh. I had to literally request him to cut down on the jokes as it was distracting me during an important scene. It was a very funny moment altogether,” she shared.
Created by Gul Khan, Badi Heroine Banti Hai is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
