Fiction
Shashi Sumeet Productions launch marketing and creative agency
MUMBAI: Shashi Sumeet Productions, the makers of Diya Aur Baati Hum, have launched Shashi Sumeet Innovations – a fully integrated marketing, activations and creative agency with a focus on creation of intellectual brands and breathing new life into old brands.
The Shashi Sumeet Group will now provide innovative services for those corporates who desire differentiated brand launches, corporate events and experiential marketing creating close bond between the customer and their brand.
Shashi Sumeet Innovations co-founder Sumeet H Mittal said, “We are extremely proud to have diversified into Shashi Sumeet Innovations. Every brand has a story and we believe that through the combination of our vast experience and superior ability to narrate a story the way it deserves to be told we have the proficiency to deliver to the growing needs of brands and their customers.”
With over 14 years of experience in strategy management, operations management, administration & sales management in the media sector, Pankaj Khanna has been appointed as the business head of Shashi Sumeet Innovations and will lead the team. Khanna has previously worked with industry big-wigs such as Indian Express, HT Media, RED FM, NDTV Media and Bloomberg TV to name a few.
Shashi Sumeet Innovations has already bagged mandates for corporates such as Kotak, Kissan, Closeup, Condé Nast, Moneygram, HP, Allana, Orra, Finlinea and Lava & Indear.
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
