iWorld
Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users
Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.
In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.
Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.
Sony LIV head ad revenue Ranjana Mangla:
Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.
Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:
Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.
Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
