iWorld
Shah Rukh Khan teases OTT debut in Disney+ Hotstar’s latest promo
Mumbai: Bollywood actor Shah Rukh Khan has set the social media and his followers abuzz on Sunday when he posted a teaser on his social media that seemed to hint at a possible collaboration with Disney+ Hotstar.
In the promotion for the OTT platform, the actor is shown having self-doubts after his manager points out that all his showbiz contemporaries have made their web debuts on the streaming platform. The ad takes a humorous dig at the star himself, as he is seen gloating over the sea of fans clamouring to catch a glimpse of their screen idol from the gallery of his residence.
Khan then gets a reality check from his manager who reminds him that things may not always be so rosy in future if one does not keep up with the changing times. He enlightens the star that all his peers like Ajay Devgn, Akshay Kumar, Saif Ali Khan and Sanjay Dutt have already made their appearances on Disney+ Hotstar via shows and films, while Khan is yet to make his debut on the web.
The ad shows SRK having FOMO (Fear of Missing Out, for the unversed) anxiety as he takes in this piece of information.
The promo which ends with the teaser ‘To be continued’ was posted by the actor with the accompanying loaded caption of ‘Picture toh abhi baaki hain, mere doston’ – a popular dialogue from his film “Om Shanti Om” – which also seems to suggest along the lines of an upcoming announcement.
Never thought I’d see the day when even the Baadshah of Bollywood feels FOMO. Now I’ve seen everything!! @iamsrk pic.twitter.com/2k8qIczNME
— Karan Johar (@karanjohar) September 11, 2021
This was enough to set off speculation amongst the star’s zillions of fans and followers, on what could SRK be possibly hinting at.
While the creative did not reveal any more details it definitely indicates a tie-up between the star and the streaming platform is on the cards. Whether it is for a new show, film or else an exciting new web series, remains to be seen.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
