Hindi
Set the dance floor on fire with ‘Chull’!
MUMBAI: After getting the entire nation groove to ‘Saturday Saturday’ from Humpty Sharma Ki Dulhania, Sony Music is all set to release Punjab’s rap-sensation – Badshah and Fazilpuria’s party anthem ‘Chull’.
With a hook that sticks with listeners, the song is extremely upbeat with urban sounds and Badshah’s Rap that is sure to catch on to youngsters very quickly. In addition, the video of the song has been given a cool and international look that matches the foot-tapping beats of the song. Featuring Badshah and Fazilpuria, the video has 50 girls grooving to the song and was shot in locations in Gurgaon, Fazilpuria’s homeground
Said Badshah in a statement, “All this is for my fans, they have loved my work and I am sure they will love this too!”
Added Fazilpuria, “It has been great working with Badshah on this fun song. We have already received a great response by our fans and I am sure people will love the song video.”
An addition to Sony Music’s artist repertoire, Badshah’s ‘Chull’ is ought to be the upcoming party slogan of the year!
Sony Music recently signed on Badshah, who got his first Bollywood break with ‘Saturday Saturday’ in Dharma Productions forthcoming film Humpty Sharma Ki Dulhania that has now become a party anthem!
Hindi
Abundantia and invideo join hands for Rs 100 crore AI films
Studio Aion and global video tech leader join forces for 5 AI-driven films over 3 years.
When Hollywood meets artificial intelligence, the credits might soon read “Directed by Algorithm” but Abundantia Entertainment wants to keep the human spark in the frame. The Mumbai-based studio’s AI-powered division Aion has teamed up with generative-video pioneer invideo in a Rs 100 crore strategic partnership, billed as India’s largest structured commitment to AI-driven filmmaking to date.
Announced at the India AI Film Festival (IAFF) beside the historic Qutb Minar in New Delhi on the sidelines of the India AI Impact Summit 2026, the alliance pools Abundantia’s creative and production muscle with invideo’s cutting-edge AI video tech. The duo will channel the Rs 100 crore development and production corpus into a slate of five AI-driven films over the next three years, blending human imagination with machine-powered tools to craft stories that aim to be both emotionally rich and technologically bold.
Abundantia Entertainment founder & CEO Vikram Malhotra framed the move as cinema’s next big leap, “AI in film-making is now real! Every major leap in cinema from sound to colour to digital has expanded storytelling possibility. AI represents the next inflection point. With Abundantia Aion, we are building a future where AI strengthens and amplifies the filmmaker’s voice, not substitutes it.”
Invideo founder & CEO Sanket Shah echoed the sentiment: “At invideo our mission has always been to democratize high-quality video creation through AI. Partnering with a top-notch studio like Abundantia Entertainment enables us to extend this capability into the world of high-quality filmmaking by building tools and workflows that allow creators to move from idea to cinematic expression faster and more freely than ever before.”
The collaboration already has momentum. Abundantia Aion is developing India’s first AI-generated Hindi feature film, Chiranjeevi Hanuman, slated for release in 2026, alongside its next AI-powered project, Jai Santoshi Mata, as part of a broader slate. The partnership will explore OpenAI-style workflows, advanced generative pipelines (bolstered by invideo’s recent Google Cloud tie-up), and new ways to accelerate everything from concept to final cut.
Backed by Tiger Global and Peak XV, invideo brings deep generative-video expertise to the table, while Abundantia’s track record in storytelling ensures the tech serves the narrative rather than stealing the show. In a year when AI is rewriting rules across industries, this Rs 100 crore bet signals India’s ambition to shape not just follow the future of cinema. Lights, camera, algorithm… action.
