Music and Youth
SET launches Superstar Singer 3 and Madness Machayenge – India Ko Hasayenge
Mumbai: Brace yourselves for a weekend filled with entertainment as Sony Entertainment Television brings viewers fresh weekend programming with the perfect combination of music and laughter. Homegrown format, Superstar Singer 3, will showcase the incredible vocal talent of young contestants from across the length and breadth of the country, while Madness Machayenge – India Ko Hasayenge will see a fresh lineup of experienced comedians, who will bring their unique brand of humor to the stage with sharper, wittier, and punchier jokes, that will leave you rolling on the floor.
Premiering on 9 March 2024, at 8 pm, SuperStar Singer 3, produced by The Content Team, is a homegrown kids’ reality singing show that stands out as an epitome of talent, passion, and unbridled enthusiasm in the world of music competitions. This season distinguishes itself by acting as a platform that will not only preserve but also build upon the legacy and heritage of Indian music, by discovering ‘Sangeet Ke Naye Hunar Jo Banenge Kal Ke Darohar’. Raising the bar in the world of music, this show transcends mere entertainment to become a national platform where children shine, nurtured and mentored by Captains, Pawandeep Rajan, Arunita Kanjilal, Salman Ali, Mohd Danish, and Sayali Kamble. Indian pop sensation Neha Kakkar joins as the super judge, who will guide these young dynamites to push the envelope, accompanied by the charismatic host Haarsh Limbachiyaa who will encourage them and boost their spirits. This season is also elevated by the presence of legendary guests such as Pyarelal Ramprasad Sharma, Javed Akhtar, and Kavita Krishnamurthy who are sure to inspire these young aspiring singers to make a mark for themselves in the music industry. Fueled by the passion of young artists like Khushi Nagar, a 14-year-old with mesmerising vocals and unwavering devotion to Tulsi Das Ji, Laisel Rai, a singer who beautifully captures the essence of musical notes, and Shubhodeep Sutradhar, a 14-year-old instrumentalist and dynamic singer who will captivate the hearts of the viewers, among others, the show promises an unparalleled musical journey for this budding talent. Superstar Singer 3 is co-powered by Ching’s Schezwan Chutney, with special partner, Priyagold Butter Bite Biscuits.
Get ready to laugh out loud with ‘Madness Machayenge – India Ko Hasayenge’, an uproarious extravaganza that is set to redefine comedy as we know it. Promising a riotous mix of varied formats that will have you rolling on the floor with the incredible Huma Qureshi as Madness ki Malkin and the dynamic Harsh Gujral as its host, this show is produced by Optimystix Entertainment India Pvt Ltd. From side-splitting stand-up routines to uproarious gags and skits, from roasting celebs and online sensations, to spoofs, and everything in between, this show is all set to break traditional norms and present a diverse range of styles through a stellar lineup of comedians such as Paritosh Tripathi, Kushal Badrike, Kettan Singh, Inder Sahani, Snehil Mehra (BC Aunty), Gaurav Dubey, Hemangi Kavi, and Ankita Shrivastav. These comedians, with their remarkable skills, bring a breath of fresh air to the world of comedy as they strive to push boundaries and set new benchmarks through their hilarious performances, making them true trailblazers in their field. Another unique segment that viewers will witness is the funny comedians taking on real-life serious jobs, tackling a new gig each week. Madness Machayenge – India Ko Hasayenge is co-presented by Lahori Zeera, with special partner, Priyagold Butter Bite Biscuits.
Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster business head Neeraj Vyas:
As a brand, we’ve always been committed to entertaining viewers while making a difference in their lives. With our homegrown format, Superstar Singer 3, our goal is to offer a platform for budding talent to hone their skills and perpetuate the glorious tradition of Indian music. With ‘Madness Machayenge – India Ko Hasayenge!’, we are striving to break the mold and usher in a new era of comedy on Indian television with a wide-ranging format that allows seasoned and diverse comedians to do what they do best and make you laugh. We are excited to bring this exhilarating and wholesome family viewing experience to our audiences, promising unforgettable moments of harmony and laughter over the weekend.
The Content Team Neeraj Sharma:
We’re excited to raise the curtains for a highly anticipated third season of Superstar Singer; this show has been instrumental in nurturing young talent, and we’re sure that this edition of the show will introduce you to tomorrow’s superstars, with inspiring life narratives. The unmatched synergy between our 5 captains, legendary guest mentors, our Super Judge Neha Kakkar, and the captivating charm of our host, Haarsh Limbachiyaa, will ensure an unforgettable viewing experience for the audiences.
Optimystix Entertainment India Pvt Ltd founding chairman & MD Vipul D Shah:
Madness Machayenge – India Ko Hasayenge!’ is poised to revolutionise comedy by delivering unadulterated laughter, by some of India’s finest comedians. This groundbreaking show defies conventions by showcasing a diverse array of comedic styles from a stellar lineup of seasoned comedians. In collaboration with Sony Entertainment Television, we assure our audience an entertainment-packed stressbuster every weekend.
Starting 9 March 2024, watch Superstar Singer Season 3 at 8.00 pm and Madness Machayenge – India Ko Hasayenge at 9.30 pm, only on Sony Entertainment Television.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
