GECs
SET announces launch of daily soap ‘Kulvadhu’ set in Rajasthan
NEW DELHI: Sony Entertainment Television has announced its latest soap Kulvadhu, to be telecast from 25 December.
The soap will air Monday to Thursday at 8:30 pm. The starcast has Daljit Kaur playing Niyati and Imran Khan playing Shaurya. There are other known faces too like Suhashini Muley, Kittu Gidwani and Milind Gunaji, asserts an official release.
The channel is looking to give the serial at least a 300-episode run, obviously hoping to extend that if it comes into the ratings reckonings. But as SET chief creative director Sandiip Sikcand says, “It will go on and there will be changes in the story but the basic theme of the honour of a family not being sullied by a traditional woman will remain the central plot.”
Sikcand added, “The soap is very different and one of the key aspects is the flavour of Jodhpur, the colour of its soil and the land and the people. The main characters would be speaking in the dialect of Jodhpur, even when the two families shift base to Mumbai.”
Kulvadhu is the story of Niyati, a simple girl from a family in Jodhpur. It is about how her destiny gets her caught in a certain set of circumstances and how she handles them.
Niyati and Shaurya are childhood friends and are committed to each other. Gradually, however, the Shaurya’s family shifts to Mumbai and Shaurya much against the wishes of his father, goes to the US for further studies. Meanwhile, the grandmothers of Niyati and Shaurya resolve to get them married, though the rest of the family is not aware of it.
However when Shaurya returns to Mumbai to attend the wedding of a friend and Niyati too arrives there, and that is when she gets to know about Shaurya’s secret however she decides to never reveal the truth to anyone and gets married to Shaurya.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
