News Broadcasting
Sesame Workshop promotes Schneiderman to manager of international TV distribution
MUMBAI: Sesame Workshop has promoted Celia Schneiderman to manager international television distribution. Responsible for program sales in Asia, Latin America, Canada, the Caribbean, and in-flight, Schneiderman will report to Sesame Workshop international television distribution vice president Renee Mascara.
Schneiderman was recently international television distribution coordinator where she oversaw details of the Workshop’s participation at international television trade shows including Mipcom, MipTV, Natpe, LA Screenings and Asia TV Forum. She was responsible for generating sales reports and served as a liaison to the Workshop’s broadcasters.
“Since joining Sesame Workshop, Celia has demonstrated a deep interest in learning all aspects of international television sales and has developed a strong knowledge of the market that will be an asset to our broadcasters,” said Mascara.
Previously, Schneiderman was a research specialist at Cushman & Wakefield where she wrote market reports and provided market analysis information. She also served as an advertising service coordinator at Cahners Publishing.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
