GECs
‘Sesame Street’ to don Indian avatar
MUMBAI: The Muppets are coming to India. The popular American TV series for kids Sesame Street is to don an Indian avatar with the help of the United States Agency for International Development (USAID).
The Sesame Workshop, a non-profit organisation, has been promised a grant of $500,000 (Rs 23.21 million) to design and develop the Indian version, according to a US embassy statement.
“Big Bird”, the giant yellow bird that sings songs and plays games with other muppets like “Elmo”, “Cookie”, “Bert” and “Ernie” will all feature in the new series.
We are thrilled with the process in India and thankful for all the support,” CEO of Sesame Workshop Gary E. Knell was quoted in the embassy statement as saying. “Our goal is to create engaging educational content, where there is need,” he added
The programme, often touted as the most-loved kids’ series in the US (arguably the world), features in over 20 countries, including Egypt and South Africa. Aimed at pre-school children, it features a variety of songs, dances, games and stories for kids.
The new programme would be developed in consultation with Indian educators, media programmers and child development experts to help localise the content, the statement says.
It would be designed specially to help children in the rural areas to laugh, learn and grow, the statement adds.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
