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Serial entrepreneur Srikant Sastri to mentor digital news venture Nyoooz.com
NEW DELHI: In an age when most established news organisations, including the new-kid-on-the-block Republic TV, have digital news portals to augment reach, one of the first few to get into this space, news media veteran Alok Verma and his Nyoooz.com have roped in serial entrepreneur and co-founder of Singapore-based big data company Crayon Data Srikant Sastri as a mentor.
Sastri, who has also joined the board of Newzstreet Media Private Limited, parent of Nyoooz.com, will help the company sharpen its focus on micro-revenue opportunities and a methodology to deliver value to its clients.
Apart from Sastri, Raja Shukla has joined Nyoooz.com as the national sales head. Raja, an accomplished media sales professional, will drive the digital sales and content-led sales both at the national and city levels. His earlier stints had been in organisations like Gram Vani, Zee Media, The Indian Express group and The Times of India group.
Commenting on the new leadership team, Nyoooz.com founder and editor-in-chief Verma said, “Srikant Sastri will help Nyoooz.com to focus on quantitative and qualitative improvisations in the way local news content is generated and served using technological innovations and will mentor not only the team, but also me, while Raja’s presence will add more zing to our sales as we look to consolidate our core base and also explore spreading wings.”
One of the early entrants into the digital space, Nyoooz.com serves contextual and relevant local news for and from tier II and tier III cities in India with a primary focus on Northern India. Presently, the company serves and covers news of and from about 70 cities and has an audience reach of 3.5 million in text news and 6 million in video news, including latest blockbuster the IPL 2017 cricket matches.
Verma, a journalist of over 30-year standing, has held senior news management positions, including that of the editor, in media groups such as TV Today Network, Zee Media and Star India. The entrepreneurship bug bit him when he sensed the importance of the digital space.
Nyoooz.com curates all important news stories of target cities from trustworthy and competent publishers from across the web. It uses its TrueView algorithm’s to scan and fetch news published about 70 individual cities across India. Subscribers can customize their unique news feed after registering to gather news from the cities they love.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
