I&B Ministry
Senior-level reshuffles and postings in I&B, Prasar Bharati
NEW DELHI: A series of transfers and reshuffling at senior levels of Group A Indian Information Service officers has been made in the media wings of the Information and Broadcasting Ministry and Prasar Bharati to tone its functioning.
A Ministry source told indiantelevision.com that while some transfers were routine, others had been done in an effort to make the functioning of the media units better.
Bhupendra Kainthola has been shifted from the Press Information Bureau in Chandigarh as director (News) in DD News. The transfer orders of B Narayanan who is director in the Directorate of Field Publicity and had received orders to move to DD News have been cancelled and he will continue in his present post.
C Senthil Rajan who was in charge of the Directorate of Advertising and Visual Publicity in Guwahati has been transferred to Delhi as director of the DAVP.
Uday Moray who is additional director general (Media and Communications) in Press Information Bureau in Delhi has been moved to Ahmedabad in the same capacity.
Pashant Pathrabe who was under order of posting as director in All India Radio, Mumbai, has been made director (M&C) in PIB Pune, taking the place of S Srinivasa who has been moved as director (M&C) in PIB Ahmedabad.
Samrat Bandopadhyay who was assistant director (News) in the Shillong Kendra of Doordarshan has been transferred to PIB as assistant director (M and C).
B Doungal who was director (News) in AIR in Guwahati has been transferred as director (M&C) in PIB Delhi. He is succeeded by S N Pradhan, director (News) in the Doordarshan Kendra in Bhubaneswar. Pradhan will hold additional charge of DAVP.
Pradhan’s place is being taken by AK Mishra on repatriation from the Central Board of Film Certification in Cuttack.
Anurag Mishra who was director (M&C) in PIB Delhi is moving to the Indian Institute of Mass Communications as assistant professor. He will be succeeded by Jaideep Bhatnagar, who was working as director of the New Media Wing and also as officer on special duty in IIMC.
R P Upadhyay who has been a correspondent for Prasar Bharati in Kabul now takes over as assistant news registrar in the Registrar of Newspapers in India.
UK Biswas who was assistant director of the Electronic Media Monitoring Committee is moving in the same capacity to directorate of Field Publicity.
A K Srivastava who is presently the deputy director in IIMC moves to Publications Division in the same capacity.
I&B Ministry
MeitY proposes continuous labelling for AI-generated content
Draft IT Rules amendments mandate visible labels, feedback open till May 7, 2026
MUMBAI: If AI is blurring the line between real and rendered, the government wants the label to do the talking non-stop. The Ministry of Electronics and Information Technology has proposed tighter disclosure norms for AI-generated content, signalling a sharper regulatory push on transparency across digital platforms.
Under draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Ministry has moved to strengthen how such content is identified. The key shift lies in Rule 3, sub-rule (3), clause (a), sub-clause (ii), where the earlier requirement of “prominent visibility” is being replaced with a stricter mandate labels must now remain “continuous and clearly visible” for the entire duration of the content.
In simple terms, no more blink-and-miss disclaimers. If content is AI-generated, the label must stay on screen, start to finish.
The Ministry has also extended the deadline for stakeholder feedback on the proposed changes to May 7, 2026, widening the consultation window as it seeks industry and public input. The move follows earlier consultation papers released on March 30 and April 10, which addressed intermediary compliance and digital media oversight in light of existing advisories and directions.
Alongside the amendments, the government has released multiple documents, including draft rules covering intermediary obligations, artificially generated information and digital media governance, as well as a consolidated version of the IT Rules incorporating the proposed revisions.
The direction of travel is clear. As AI-generated content becomes more sophisticated and more difficult to distinguish from reality, the regulatory response is shifting from guidance to enforceable visibility.
For platforms and creators alike, the message is straightforward: if it’s generated, it must be declared and not just once, but all the way through.
