Applications
Senet-SenRa tieup to help CSPs & MSOs for India IoT opportunities
MUMBAI: Senet, the first and fastest growing provider of secure, public, low-power wide-area networks (LPWANs) and Managed Network Services for Internet of Things (IoT) applications supporting the LoRaWAN™ protocol, has announced that it has partnered with SenRa Tech Pvt. Ltd., a Low-Power Wide-Area Network provider deploying LoRaWAN connectivity throughout India.
SenRa is utilizing Senet’s cloud-based Managed Network Services for IoT (MNSI). Senet’s MNSI solution allows SenRa to flexibly deploy LoRaWAN services on its local physical assets, supervise the network infrastructure, manage connectivity and control roles and access rights within a reliable and scalable solution. This in turn allows SenRa to accelerate the delivery of its IoT and Machine-to-Machine (M2M) network services for customers providing solutions in industries such as water metering and management, agriculture, building infrastructure and smart cities. Analysts project the IoT market in India to grow at almost 30 percent per year and reach a forecasted value of $15 Billion by 2020.
Senet announced its Managed Network Services for IoT last week as part of its strategy to leverage a combination of its knowledge and experience gained running the largest LoRa IoT network in North America and its world class OSS and BSS software to partner with global Communication Service Providers (CSP), cable multiple-system operators (MSO) and application providers to rapidly take advantage of IoT opportunities. Senet’s MNSI solution also can be used to partner with application providers who have built public or private LoRa-based networks, who would rather focus on their core application business instead of managing a network. Senet’s Managed Network Services allows communication firms and application providers anywhere in the world to easily and completely deploy LoRaWAN IoT services on their existing infrastructure or Senet’s public network. MNS will rapidly accelerate time-to-revenue and securely activate, monitor and provide scale to support thousands, and ultimately millions of devices across a broad range of business models.
“Senet is excited to be working with SenRa to meet the exploding demand for IoT solutions in India,” said Bruce Chatterley, CEO & President at Senet. “Senet’s Managed Network Services for IoT enables forward thinking companies like SenRa to deploy highly-secure and scalable LoRaWANs under their own brand with minimum time-to-market and the lowest possible capital expenditure and cost of ownership structure.”
SenRa’s LoRaWAN roll out is currently underway and the company is committed to contributing to the evolution of the LoRaWAN ecosystem, including recently joining LoRa Alliance™, one of the fastest growing IoT alliances with more than 500 members.
“Senet’s unparalleled experience in scaling and managing LPWANs made selecting their Managed Network Services an easy choice,” said Ali Hosseini, Chief Executive Officer of SenRa. “India aims to capture a 20 percent share of a global 300 billion dollar IoT market opportunity in another five years. The best way for us to support this growth is by partnering with market leaders and technology innovators like Senet who are proven capable of meeting the diverse challenges emerging in the M2M and IoT space.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
