iWorld
SC favours OTT guidelines, says screening needed
KOLKATA: The Supreme Court on Thursday remarked that there should be pre-censorship of OTT content like films while hearing a plea by Amazon Prime Video India originals head Aparna Purohit. She had moved the apex court challenging Allahabad high court order denying anticipatory bail to her in connection with the Tandav controversy.
"We are of the view that some screening of OTT content should take place,” the bench comprising justices Ashok Bhushan and S Subhash Reddy said. "In fact, some platforms even show pornography.”
Being informed of the new rules announced by the government to regulate OTT content, the bench directed solicitor-general Tushar Mehta to place the rules on record and circulate it.
Senior advocate Mukul Rohatgi, appearing for Purohit, stated that it was shocking that she, neither a producer, nor an actor, has still been made an accused in the cases against Tandav. The Allahabad high court had rejected Purohit’s bail plea on 25 February, pronouncing that “…the applicant had not been vigilant and has acted irresponsibly making her open to criminal prosecution in permitting streaming of a movie which is against the fundamental rights of the majority of citizens of this country.”
The matter will be again taken up on Friday.
Tandav, which premiered on Amazon Prime in January this year, has been embroiled in a series of controversies. A petition was filed against the makers and actors for hurting religious sentiments by mocking Hindu deities in some scenes of the web series. They were also accused of showing the Uttar Pradesh police in bad light. Multiple complaints – including three FIRs in Uttar Pradesh – were filed against the makers of the show as well as the actors involved.
Yesterday, Amazon Prime Video once again issued an unconditional apology for the “objectionable” scenes in Tandav, and reiterated that all such scenes were deleted or edited.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
