GECs
Saregama to launch entertainment portal
MUMBAI: As part of its restructuring strategy, India’s oldest music company Saregama is increasing its digital presence. The RPG Group firm is launching an entertainment portal where it will make available music, movies and a whole host of other products.
Consumers can download music through the portal and movies will be added on. “We will have a subscription and ad revenue model as well. The portal is likely to be called saregama.com. The aim is to make the portal the digital supermarket of entertainment,” says RPG Enterprises – Entertainment Sector president and CEO Subroto Chattopadhyay.
Saregama generates 15 per cent of its revenues from the digital format. The company’s turnover stood at Rs 1.19 billion during the fiscal ended 31 March 2006.
Saregama has also digitised 190,000 out of the 300,000 tracks it owns. “We will have the remaining content digitised. We will start work on it by April-May. We have a vast library of content. During the digitisation process, we discovered that we had 30,000 tracks in Tamil. The challenge is for us to go out and make our products locally relevant,” says Chattopadhyay.
The company is making a re-entry into films and has taken on board BR Sharan of Lalita-ji Surf ad fame and noted film actor-director Aparna Sen who will look after the Hindi and Bangla movies. “We will be producing movies in these two languages initially. We have taken in Sharan and Sen for this purpose,” says Chattopadhyay.
Saregama is also going to produce TV content in Hindi and Bangla. Sharan, Sen and noted cinematographer Vijaylakshmi will be taking care of the TV content business as well. The company already produces 14 hours of programming per week for the Sun network channels.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
