Applications
Saregama revolutionizes music learning with Padhanisa
Mumbai: Saregama launches – Padhanisa, an AI-based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe. Saregama, India’s oldest music label has expanded its horizon with Padhanisa, from delivering super-hit music for over a century to creating a platform that simplifies music learning.
Padhanisa aims to be a personal singing teacher for those who enjoy singing but have never considered learning due to lack of access to the right resources or fear of judgement.
The app’s most compelling feature is its individualized class structure, where every session is uniquely tailored to address the specific needs and goals of each learner. By leveraging advanced algorithms and machine learning capabilities, the app dynamically adjusts lesson plans to accommodate each learner’s progress and preferences, ensuring optimal results with every session.
The personalised approach of the app ensures that every individual receives tailored recommendations based on their vocal range, suggestions on warmups and workouts focussed on the key improvement areas. A comprehensive assessment of the performance is shared after every level so that learners can keep improving.
The application not only provides a customised platform for music learning but also offers live masterclasses by subject matter experts that help learners acquire in-depth knowledge about music concepts and also clear their doubts through Q&A sessions.
Padhanisa goes a step beyond from just being a music-learning platform. It also gives opportunity to singers/ aspirants to earn perpetually by sharing singing videos through the app. And not just this, but a big one with the Music label too! A chance to sing for Saregama under its Talent Hunt program.
Sharing his views on Padhanisa, Saregama India Ltd MD Vikram Mehra, “Padhanisa is an obvious extension from Saregama. The insight of the app comes from the fact that all Indians’ love to sing, be it any occasion or just to feel happy. We truly believe that there are no bad singers, but just untrained ones. So, here we are with an AI based app that trains you to sing in Sur. All you got to do is download the Padhanisa App and start your personalised music learning journey.”
From beginners taking their first steps in the world of Indian vocal singing to performers looking to refine their skills, the app caters to singers of all levels and backgrounds. With its user-friendly interface, comprehensive lesson plans and interactive sessions, it’s never been easier to learn singing sitting literally from anywhere.
The app offers monthly, quarterly, semi-annual and annual plans along with seven days free trial period to sample the app. Download the Padhanisa app now from Play Store or Apple store. Go try now!
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
