iWorld
Saregama and Filtercopy strike a new note with love, drama and music
MUMBAI: When love hits the right note, even a classroom can turn into a concert. Saregama and Filtercopy are tuning into a new frequency of music promotion with Ishq At Campus, a micro drama that doubles as a music launchpad. The project reimagines how India discovers songs, blending heart-fluttering storytelling with the rhythm of melody.
In what’s being called an industry-first, Saregama has teamed up with Filtercopy to build a short-format narrative series around an EP marking a bold step away from traditional music videos. The collaboration spotlights Saregama’s exclusive artist Maahi and his debut EP Talab, transforming the release into a cinematic slice of college romance.
Across 1–2 minute episodes, Ishq At Campus follows two students navigating the innocent chaos of first love as they prepare for their college fest. But this isn’t just another campus story, each episode weaves in one of the four songs from Talab (Talab, Dildaari, Rahein, and Vaari Vaari), turning everyday moments into lyrical discoveries.
Released on October 14, 2025, Talab marks Maahi’s first foray as an EP artist under the Saregama Music label. Instead of relying on the usual promotional playbook, Saregama has chosen to embed the music into a story world where songs aren’t simply played, they’re felt.
The concept borrows from Filtercopy’s growing expertise in micro dramas, short, binge-worthy narratives tailored for the scroll-happy attention spans of today’s audiences. Known for blending relatability with emotion, Filtercopy’s content naturally complements the breezy beats and youthful spirit of Talab.
Together, the two powerhouses are rewriting the rules of music marketing, creating a new template for content-driven song discovery. By merging the pace of social media with the pull of storytelling, they’re turning passive listeners into engaged viewers and perhaps even hopeless romantics.
Available now on Filtercopy’s Instagram and Youtube channels, Ishq At Campus is more than a music promo, it’s a feeling set to a soundtrack. Because in this classroom of content, every chord tells a story, and every scene hums with Talab.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
