Applications
Saraswathi Ramachandra joins Lightcast as managing director, India head
MUMBAI: Saraswathi Ramachandra has been appointed as the managing director & country head of Lightcast, marking a new chapter in her distinguished 25-year career in IT and data analytics. With a profound commitment to innovation and team building, Ramachandra sees her role as an opportunity to develop a world-class global capability center (GCC) that fosters collaboration and strategic decision-making.
“Lightcast’s vision to establish a robust GCC aligns perfectly with my passion for innovation and talent development,” Ramachandra said. She aims to create an environment that not only supports global operations but also drives sustainable growth by leveraging Lightcast’s unique position in data, insights, and technology.
In her previous role as director at Citi, Ramachandra led initiatives focusing on risk and fraud analytics while managing an innovation lab. She has a proven track record of building high-performing teams and enhancing operational efficiency across various organizations, including Danske IT, Cisco, and Accenture.
Her academic credentials include a master’s degree in computer software engineering from the Birla Institute of Technology and Science, with additional executive education from Yale University in decision-making. Ramachandra’s extensive experience in setting up GCCs and managing large-scale transformations positions her to make a significant impact at Lightcast.
Ramachandra expressed her enthusiasm for this new role, saying, “Joining Lightcast is more than just a career move; it’s a chance to make a meaningful difference in the industry.”
She looks forward to working with a talented team dedicated to delivering transformative solutions.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
