iWorld
Sanrio launches three Hello Kitty Youtube channels for Indian fans
MUMBAI: Sanrio, has launched three dedicated Youtube channels in Hindi, Tamil, and Telugu, bringing the beloved characters closer to Indian fans. With this expansion, audiences can now enjoy Hello Kitty and Friends episodes and exclusive content in their preferred language.
This initiative highlights Sanrio’s commitment to inclusivity, ensuring Hello Kitty’s magical adventures reach a broader audience across India. By offering content in three regional languages, Sanrio is making its timeless stories of friendship and kindness more accessible and engaging.
The Hello Kitty and Friends Youtube channels will feature a variety of content, including full episodes, special features, and exciting programming such as Hello Kitty and Friends Supercute Adventures. This fan-favourite animated series follows Hello Kitty alongside My Melody, Kuromi, Bad Badtz-Maru, Cinnamoroll, and Pompompurin on fun-filled, heartwarming adventures. With themes of friendship, kindness, and positivity, the series continues to captivate fans of all ages worldwide.
Sanrio’s latest move reaffirms its dedication to creating meaningful, multilingual entertainment, ensuring that Hello Kitty’s charm reaches every corner of India.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
