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Sanjeev Kapoor’s FoodFood forays into Qatar
MUMBAI: The 24×7 Food and food lifestyle channel, FoodFood, has made an entry into Qatar last week to further increase its reach around the globe. The channel is available through Asia Plus package on the QTEL QATAR Mosaic Platform.
Earlier this month, the FoodFood channel was launched in Canada by Asian Television Network International (ATN) on Rogers Cable. ATN secured an exclusive programming alliance and licensing agreement with Turmeric Vision and exclusive broadcasting rights to the programming content of the FoodFood channel in Canada.
In India, FoodFood strengthened its distribution and is now also available on Tata Sky as channel no. 572. The channel is already available on Videocon d2h and Bharati Airtel Digital TV. It is also available in both analogue and digital formats pan India.
FoodFood has a presence in UAE.
Channel promoter Sanjeev Kapoor said, “FoodDFood has ushered in a new wave in viewer’s entertainment in India that has engaged both men and women. The encouraging response has reaffirmed our commitment to offer enhanced value to the audiences, partners and advertisers.”
Food Food channel is a joint-venture between Sanjeev Kapoor‘s Turmeric Vision and Malaysia‘s leading cross-media group Astro All Asia Networks. FoodFood channel’s content is a mix of cookery and food based lifestyle shows like Secret Recipe, Sanjeev Kapoor’s Kitchen, Roti Raasta Aur India, Turban Tadka, Style Chef and Mummy Ka Magic.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
