News Broadcasting
Sanjay Reddy quits Sony for Rajat Sharma’s India TV
NEW DELHI: After an exciting spell of selling sports and movies, Sanjay Reddy left Sony Entertainment TV India to join Rajat Sharma’s company to sell and market news for the proposed India TV news channel, which is slated to be launched soon in the run-up to the general elections.
Reddy, the ad-sales head for Sony India in south has now moved to Delhi to a much bigger role to be the head of sales and marketing for India TV, a separate venture and company being started by ace TV personality Rajat Sharma and his associates.
Reddy has an experience of almost 14 years in the media, according to a statement from India TV, which says that Reddy brings along a rich experience of his stints with The Times of India, ABNi (now CNBC TV 18), Siti Cable, ESPN, Star Sports and Set India (Sony, Max, HBO and AXN).
“When Rajat Sharma told me that India TV is not merely a news channel, it is a mission, I realized my dreams had come true,” Reddy has been quoted in the statement as saying.
According to Reddy, the efforts will be to make India TV into a mass based channel to the extent possible.
But Reddy and India TV would have to contend with established players like Aaj Tak, Zee News, Star News and even DD News not necessarily in that order.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
