iWorld
Salman Khan’s Radhe takes viewers by storm across all platforms
KOLKATA: Actor Salman Khan’s much awaited film Radhe has opened to a thunderous response from the audience. The movie proved to be yet another Eid blockbuster garnering over 4.2 million views across various platforms.
In India, the film was released on Zee5 with Zee’s pay-per-view service ZeePlex, along with leading DTH operators. It was also released theatrically in international markets on 13 May.
Right from fans cheering for the film in theatres overseas, to massive bookings on streaming platforms, the fans of the superstar watched the film as soon as it released making it the most-watched movie on the opening day itself.
With theatre capacities running at 50 per cent in UAE, the film has collected $379,000 on its opening day, which is not only higher than Salman Khan’s last film Dabbang 3 (2019) but also a higher opening day collection than Godzilla vs. Kong. The collections are likely to go up given the festive weekend.
Radhe’s emphatically demonstrates the success of a hybrid release and shows an effective model of releasing a film during these very tough times. This would be important not just to the stakeholders of Radhe but to the entire film industry at a time, when the country is reeling under the most severe wave of Covid-19. The release also reinforces the belief that multi-platform simultaneous release is the future of entertainment and will grow multi-fold in the years to come.
“The film has won over audiences and through this unique and never-seen-before distribution strategy we could ensure the widest possible ‘opportunity to see’ this high-on-entertainment, quintessential Salman Khan movie at a place and time of audiences’ choice,” said Zee Studios CBO Shariq Patel. “With unprecedented circumstances comes the responsibility to make innovative choices that will pave the way for future business models and Zee is at the forefront of it.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
