GECs
Sakar in marketing tie-up with Cine World, Jhankar Music
MUMBAI: Media marketing firm Sakar Communications has entered into marketing tie ups with English movie channel Cine World and Hindi music channel Jhankar Television.
As per the deal, Sakar will market the channels all over India for advertisement sale.
Sakar, headed by a former ETV hand Virender Raina, is mainly associated with some of the leading regional networks. The broadcasters Sakar has in its clientele include Sun Network’s KTV, Jaya TV, ETV Bangla, Zee Bangla, DD-Bangla and Aakash Bangla.
For KTV, Sakar is marketing soap Ambigai, while in Jaya TV it has Mahabharatam and Jackpot. For Zee Bangla, it is marketing travel show Jete Jete and relegious biography Satabdir Janani Sarodamoni. The ETV Bangla shows marketed by Sakar are travelogue Jachchi and outdoor game show Mouj Masti Paray Paray.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
