GECs
Sahara’s talent hunt ‘Mr & Miss Bollywood’ enters final round
MUMBAI: The final round of the Sahara Manoranjan Mr & Miss Bollywood contest to down-size the contestants to the final 30 actors, began in Mumbai today. The three-day auditions are being held at Filmistan Studios in the western suburb of Goregaon in Mumbai.
The final 74 aspirants, culled from the over 40,000 entries that were initially received from all over the country, will now be inducted into grueling three-day session, informs an official communiqué.
The performances will be judged by a panel comprising well-know Bollywood biggies like Karan Johar, Ashutosh Gowariker, Mahesh Bhatt, Smita Thackeray, Pankaj Parashar, Priyadarshan, E Niwas and Ken Ghosh, among others. Some of these personalities will also interact with the participants and give them tips on acting.
The final 30 actors will be selected from these 74 and they will be groomed for a career in showbiz. Four of these 30 will be given lead roles in films. The winners will be trained in Mumbai and then launched into showbiz. The remaining 26 winners will be given assignments in television serials.
Managed by Percept D’ Mark and audited by Ernst & Young, the talent hunt kicked off in the last week of March 2004.
Percept and Sahara will soon be announcing a film that will launch two of the winners. Filmmakers have already promised to give breaks to the winners, in their forthcoming projects, the release states.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
