GECs
Sahara One’s ‘Hare Kaanch…’ to hit the tube on 25 July
MUMBAI: Percept Picture Company is ready with their latest offering on Sahara One – Hare Kkaanch Ki Choodiyan, which will be aired in the afternoon band from 25 July at 3.30 pm (Monday to Thursday).
Hare Kkaanch Ki Choodiyan is a tale of people and their myriad emotions. It is a story woven around powerful emotions of love, deceit, revenge, obsession and guilt. It revolved around a simple middle-class girl and her gradual transformation into a woman of great strength.
“Sahara One was interested in starting an afternoon band, and based on our discussions with Kumud Chaudhury, the programming Head – Fiction, Sahara One, we presented the concept of Hare Kkaanch Ki Choodiyan to her, and she thought it was ideal for the afternoon, ” says Percept Picture Company business head – television Akhauri P Sinha.
The team feels the USP of Hare Kkaanch Ki Choodiyan is the narrative, which follows the unique pattern of a family drama spiced with elements of a thriller.
Percept Picture Company CEO Sunil Sahjwani adds, “Television is a thrust area for us, and we have grown substantially in the last six months. With Sahara One making waves in the evening with PPC’s show, Dial One aur Jeeto, and with Woh Rehne Wali…, we hope Hare Kkanch Ki Choodiyan will also justify Sahara One’s faith in the programme.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
