GECs
Sahara One asserts 27% viewership rise
MUMBAI: Sahara One Television looks to be perking up. The channel’s viewership increased 27 per cent from 63 to 80 GRPs in the week ending 9 July, even as the general entertainment viewership saw an overall drop of 7 per cent.
Star Plus’ GRPs fell from 630.27 to 567.84; Sony’s from 176.62 to 154.46 and Zee TV’s from 145.78 to 142.29 as per the Tam data for the same week.
According to channel officials, it is the Rajshri show Woh Rehne Waali Mehlon Ki that has consistently been doing well for the channel. The show clocked an average of 2.9 TVRs for the week ending 9 July in female 15+ C&S Hindi speaking markets over last week’s 2.5 TVRs.
Woh Rehne Waali Mehlon Ki, in its sixth week, has been showing a substantial and consistent growth across Monday to Thursday. Says Sahara One Television COO Purnendu Bose, “This is the beginning of a long innings.”
Meanwhile, Sahara One’s latest show Hare Kkaanch Ki Choodiyan will be launching on 25 July in the 3.30 pm afternoon slot.
The big question for the present though, is whether Sahara One can continue the upward trend in its GRPs that it has garnered in the week ending 9 July.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
