News Broadcasting
Sahara, NDTV 24×7 to launch new shows this week
MUMBAI: Sahara must be having its fingers crossed . The big ticket Karishma- The Miracles of Destiny is finally releasing this week. On the other hand, The World This Week will make a comeback on NDTV 24×7.
After running into hot water, Karishma- The Miracles of Destiny was finally ushered on 18 August amidst a star studded press conference. Starting on Sahara on 25 August at 9:30 pm, this tale spanning three generations, marks the debut of leading lady of Hindi film industry Karisma Kapoor into television.
Boasting of lavish production values, a major chunk of this daily has been canned on several foreign locales, from Auckland to Christchurch, Omarama to Queenstown and in exotic parts of New Zealand. The cast boasts of several Hindi film personalities including Sanjay Kapoor, Arbaaz Khan, Jugal Hansraj, Arshad Warsi, Sheeba, Vikas Bhalla, Ayub Khan, Vijay Raaz and Tinu Anand. The show also includes song sequences.
NDTV’s flagship show The World This Week , which has been voted as one of the five all-time best shows in India, will make a comeback with its original anchor Dr Prannoy Roy on NDTV 24×7. The show, back on popular demand, will take a look at international events from a clearly Indian perspective. The show will premiere on Friday, 29 August at 9:30 pm.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
