GECs
Sahara builds up primetime fare around ‘Har Mod Par’
MUMBAI: Take a successful show and build programming around it. That is the strategy that Sahara TV appears to be adopting. The show in this case is Har Mod Par, which has made a mark for itself in the 8:00 pm slot. Har Mod Par works as the lead-in for Sahara’s new family soap that launched yesterday in the 8:30 pm plot – Virasat.
With Virasat, it makes four new shows that Sahara has launched in the span of three months between 7 and 9:30 pm, all dailies or at least tri-weeklies.
Chacha Chaudhary aimed at kids followed by Shubh Mangal Savadhan a sitcom,then the established Har Mod Par followed by the just launched Virasat, after which comes Parchaiyan – a suspense drama – at 9:00 pm tries to tighten the grip, the aim it seems is to provide the viewers with a wholesome package.
“Along with some new weeklies, the introduction of a fresh bunch of dailies was aimed at satisfying the audience’s need for dailies that have an edge as far as building viewership around a specific time slot is concerned,” says Priya Raj, V-P publicity & promotions, Sahara TV, explaining the thinking behind the new launches.
Read earlier report
Sahara TV to take on a new look 15 August; slew of new shows being readied
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
