News Broadcasting
Sadhna to launch regional news channel in Bihar & Jharkhand on 14 Dec
MUMBAI: Sadhna Group is launching a regional channel Sadhna News in Bihar/Jharkhand on 14 December. The group’s regional news channel is already available in Madhya Pradesh/Chhattisgarh.
“We have obtained license and are completing the final works to launch the channel on 14 December,” says an official.
Sadhna News will have six bureaus spread across Ranchi, Patna, Jamshedpur, Dhanbad and Gaya. Prabhat Dabbral is the executive director of the channel.
The group will be launching another regional channel in UP/Uttarakhand in the next three months.
Sadhna Group MD Rakesh Gupta said, “On the same lines of Sadhna News Madhya Pradesh Chhattisgarh, we have conceptualized various special programmes for Bihar/ Jharkhand news channel.”
The channel will be uplinked on Thaicom satellite through VSNL Teleport. Studios with ultra modern facilities are under construction in cities such as Patna and Ranchi, the official said.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
