eNews
Sachin Salian takes the marketing hot seat at Aurionpro
MUMBAI: Advanced technical solutions provider Aurionpro has just made a power move in the marketing game—roping in Sachin Salian as its new chief marketing officer. With more than 22 years of globe-trotting experience in growth marketing, brand leadership, and digital transformation, Salian isn’t just bringing muscle—he’s bringing marketing mojo.
From crafting campaigns for the likes of American Express and P&G to transforming banking brands at Intellect Design Arena, Salian’s track record reads like a digital playbook for success. At Intellect, he snagged multiple chairman’s excellence awards for market expansions and cutting-edge platform launches—making him the marketer’s equivalent of a hat-trick hero.
An IIM Lucknow grad, Salian has worked the full B2B spectrum—from digital ads and SEO to product launches and partnerships. Now, he’s set to lead Aurionpro’s global marketing and brand strategy, with one mission: to build a future-ready, digital-first enterprise brand that turns heads and wins markets.
“We’re excited to have Sachin lead our global marketing efforts as we take a bold step toward building a future-ready, digital-first enterprise brand,” the company said in a statement. “Sachin will spearhead our global marketing & brand strategy—to accelerate growth across key markets.”
With stints at Infosys, Cognizant, and Netcore under his belt, Salian’s no stranger to the tech hustle. As Aurionpro ramps up its transformation drive, the CMO’s chair has just been handed to someone who knows how to turn data into demand—and strategy into sizzle
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
