iWorld
Rusk Studios and Fyp join hands for new web series ‘Tuition Ke Baad’
Mumbai: Rusk Studios in collaboration with the Fyp app have announced the launch of “Tuition Ke Baad,” a new rom-com and drama web series. Starting 28 December, the first episode of this flagship launch is now streaming on the YouTube channel of Rusk’s entertainment vertical, Binge.
With some of the freshest talent on board, “Tuition Ke Baad” promises the much-needed light-hearted entertainment with a relatable plot that revolves around the love and the lives of five school-going teens who find themselves in comic situations. The series will air its fifth and final episode in the first week of January.
From bunking tuition to getting into a fight with rival groups, “Tuition Ke Baad” captures relatable scenarios centered on the life of four friends, all of whom are crushing on the female lead, Sneha. Helping their friend in pursuing his first love, they find themselves in comical situations. Rusk has onboarded a cast of Instagram influencers and YouTube personalities like Abhishek Kapoor, Mugdha Agarwal, Sanyam Sharma, and Ritik Ghanshani who play the roles of Shole, Sneha, Jhatarburg, and Aashiq respectively.
“Fyp App enables the teenagers to get easy access to money anytime from their parents or siblings in their Fyp Wallet and have their own Fyp Card for online and offline purchases,” said Fyp CEO Kapil Banwari. “The series ‘Tution Ke Baad’ has captured those moments that are relatable and close to the hearts of school kids.”
“At Rusk Studios, we bring together a smart blend of entertainment and brand integrations by creating relatable IPs that drive immense value for advertisers,” said Rusk Studios head of revenue Karanvir Sofat. “Delivering across an omnipresent network of platforms and multiple formats: long format on YouTube, short snackable bits on Facebook and Instagram; our content reaches its viewers no matter where they choose to view it. Targeting 6 million views on ‘Tuition Ke Baad’ over the course of next 10 days across Rusk’s multiple platforms, we aim to amplify brand’s connect with its TG.”
Gaming
India’s broadcasters say no to Fifa World Cup 2026
Fifa has slashed its asking price by 65 per cent but India’s broadcasters are still not buying
MUMBAI: The world’s biggest sporting event cannot find a single taker in the world’s most sports-mad nation. Fifa’s television rights for the 2026 World Cup remain unsold in India, and the clock is ticking loudly.
To shift the property, world football’s governing body has already swallowed hard and cut its asking price from $100m to $35m, bundling in the 2030 edition as a sweetener. It has not worked. Indian broadcasters have looked at the offer, done the sums and quietly walked away.
The reasons are brutally simple. The 2026 tournament, co-hosted by the United States, Canada and Mexico, kicks off in a time zone that turns India’s primetime into a graveyard shift. Most matches will air between midnight and 7am IST, a scheduling catastrophe for advertisers chasing mass reach. The 2022 Qatar edition was a gift by comparison, with matches dropping neatly into Indian evenings. North America offers no such luxury.
The market itself has also changed beyond recognition. The merger of Star India and Viacom18 into JioStar has gutted the competitive tension that once sent sports rights prices soaring. Where rival bidders once slugged it out, there is now a single dominant buyer, and it is in no hurry. JioStar has valued the rights at roughly $25m, a full $10m below Fifa’s already-discounted floor price. That gap has so far proved unbridgeable.
Broadcasters are also nursing a ferocious cricket hangover. Between 2022 and 2023, Indian media houses committed well over $10bn to cricket rights alone, covering IPL, ICC events and BCCI domestic fixtures combined. After a binge of that scale, appetite for a football package that delivers a fraction of the ratings, in the dead of night, is close to zero.
The economics of football broadcasting make the maths even harder. Cricket, with its natural breaks every few overs, is an advertiser’s paradise. Football offers a 15-minute halftime and precious little else. Recovering a nine-figure rights fee from a single half-hour ad window is a stretch at the best of times. These are not the best of times: the Indian government’s tightening grip on real-money gaming and gambling advertising has vaporised a category that once underwrote the economics of big sporting events.
Nor is the World Cup an anomaly. Indian Super League valuations have cratered. English Premier League rights have softened across successive cycles. The cooling of football as a broadcast commodity in India is structural, not cyclical.
With the tournament opening on 11th June, Fifa is running out of road. It may yet blink and meet JioStar at $25m. Or it may go direct, streaming the entire tournament on its own platform, Fifa+, or cutting a digital deal with YouTube, and hoping that a generation of Indian football fans finds its way there without a broadcaster to guide them.
Either way, the beautiful game’s Indian chapter is looking decidedly ugly.
