Gaming
RummyCircle promises ‘Befikar’ gaming
Mumbai: In line with its commitment to foster an environment where user safety and responsible gaming are talked about openly, Games24x7, India’s most user-centric, scientific and innovative online skill -gaming platform, has launched ‘Khelo Befikar, Jeeto RummyCircle Par’ for its product platform, RummyCircle.
2023 has been a significant year for the online gaming sector, bringing in more clarity for the legitimate domestic gaming platforms. This sets the stage for realizing their potential for growth, creating value for India’s digital economy, and creating a roadmap for driving innovation in this technology driven entertainment format. At the same time, this also makes it crucial to emphasize the benefits of engaging with authentic skill gaming platforms for consumers, to debunk myths and raise awareness enabling individuals to make well-informed choices.
Against this backdrop, ‘Khelo Befikar, Jeeto RummyCircle Par’ campaign aims to remind players about the advantages of working with a legitimate gaming platform while addressing user concerns around commonly asked questions. In an entertaining format, the campaign featuring Bollywood actor Hrithik Roshan, educates the users about key features of compliant and self-regulated platforms such as data safety, secure transactions, and no bots certification.
The campaign will be launched pan India and will be available in Hindi, Kannada and Tamil languages, ensuring a broader reach and resonance with players across diverse geographies and linguistic backgrounds.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
