GECs
Ruhee Das appointed marketing director at Sony Pictures Entertainment
MUMBAI: Ruhee Das, a prominent figure in the Indian media and entertainment sector, has been named marketing director at Sony Pictures Entertainment, effective June 2025. This promotion comes after a distinguished tenure of six years and ten months as marketing lead at Sony Pictures Television.
In her previous role as marketing lead, Das was instrumental in promoting Hollywood films and TV series from Sony Pictures across a diverse range of content platforms, including Amazon Prime Video, iTunes, Google Play, Sony LIV, and various television channels like Colors Infinity and &Flix. Her responsibilities encompassed ideating, planning, strategising, and executing comprehensive marketing campaigns across digital, on-air, on-ground, outdoor, and print mediums. She also focused on building strong press coverage for Sony titles, securing talent interviews, and driving performance marketing for Sony Pictures Entertainment India’s social media presence. Furthermore, Das oversaw the content monetisation of Sony Pictures’ movies and TV shows on YouTube.
Before her extensive career at Sony, Das held key marketing positions at Viacom18 Media Private Ltd for nearly four years. As marketing lead – consumer products from April 2017 to September 2018, she spearheaded the marketing efforts to extend popular brands such as MTV, Colors, and Nickelodeon into consumer products, overseeing successful BTL and ATL campaigns and 360-degree marketing strategies. Prior to this, she served as assistant manager (marketing) – consumer products at Viacom18, focusing on MTV Consumer Products.
Her earlier experience includes a year as senior officer – revenue at Bennett Coleman and Co. Ltd. (The Times Group), where she was responsible for revenue generation through media sales and brand integration for the TV channel Romedy Now. She also held marketing roles at Propellum and Godrej & Boyce Mfg. Co. Ltd., and completed internships at Abbott and Business Standard.
Das’s wealth of experience in content marketing, social media, and business strategy positions her to drive significant growth for Sony Pictures Entertainment in the South Asian market.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
