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Rubique appoints Jayatri Dasgupta as marketing head
MUMBAI: Online marketplace for financial products Rubique has appointed Jayatri Dasgupta as marketing head. In her new role, Dasgupta will be responsible for designing and implementing the brand and marketing strategy.
Speaking on the appointment Rubique founder and CEO Manavjeet Singh said, “Jayatri brings with her valuable marketing experiences from the industry especially in e-commerce domain. Being one of the first adopters of digital marketing in India, she brings extensive domain expertise in marketing in digital medium, which is essential for online marketplace like is. Her expertise and proven track record of designing and building brand images will surely be a value addition at Rubique.”
Prior to Rubique, Dasgupta was heading the marketing function at ezeego1 & Cox and Kings Online. With over 14 years of work experience, she has played key roles in global companies like Cleartrip and Google.
On her new role, Dasgupta said, “I am thrilled to join this unique lending platform, which streamlines the complex lending process in the market through pioneering technology and domain expertise. It is extremely rewarding to work on a brand that has the ability to revolutionise the way we consume financial products in the county. As the marketing head, my job is to build a brand equity that is true to our promise of making finance simple for all our consumers, both online and offline.”
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OpenAI researcher Zoe Hitzig resigns over ChatGPT ad plans
Zoe Hitzig says an ad-driven model could put user privacy and AI integrity at risk.
CALIFORNIA: OpenAI researcher Zoe Hitzig has resigned from the company, citing concerns about the introduction of advertising in ChatGPT. Hitzig, who spent two years working on AI development and governance, announced her departure in a guest essay for The New York Times, just as the company began testing ads.
Hitzig’s main concern is not the presence of ads itself, but the long-term financial pressure they could create. While OpenAI maintains that ads will be clearly labelled and will not influence the AI’s responses, she argues that dependence on ad revenue can eventually change how a company operates.
She also expressed concern about the vast amount of sensitive data OpenAI holds, questioning whether the company can resist the tidal forces that push businesses to monetise private information.
“I resigned from OpenAI on Monday. The same day, they started testing ads in ChatGPT. OpenAI has the most detailed record of private human thought ever assembled. Can we trust them to resist the tidal forces pushing them to abuse it?” she wrote in a post on X.
Her warning points to a growing tension between business priorities and ethical responsibility, raising the question of whether a company can deliver objective AI responses while also keeping advertisers happy. It also underscores concerns around data privacy, as OpenAI handles vast amounts of personal information, creating risks that go beyond those faced by earlier tech platforms. At the same time, there are fears about future integrity, with financial pressures potentially pushing AI systems to favour engagement over accuracy or safety.
As ChatGPT moves from a purely subscription-based model toward a more commercial approach, the industry is watching closely. For Hitzig, the shift represents a fundamental change in OpenAI’s mission, raising concerns that the drive for profit could eventually compromise the integrity of the technology.
