eNews
Rubique appoints Jayatri Dasgupta as marketing head
MUMBAI: Online marketplace for financial products Rubique has appointed Jayatri Dasgupta as marketing head. In her new role, Dasgupta will be responsible for designing and implementing the brand and marketing strategy.
Speaking on the appointment Rubique founder and CEO Manavjeet Singh said, “Jayatri brings with her valuable marketing experiences from the industry especially in e-commerce domain. Being one of the first adopters of digital marketing in India, she brings extensive domain expertise in marketing in digital medium, which is essential for online marketplace like is. Her expertise and proven track record of designing and building brand images will surely be a value addition at Rubique.”
Prior to Rubique, Dasgupta was heading the marketing function at ezeego1 & Cox and Kings Online. With over 14 years of work experience, she has played key roles in global companies like Cleartrip and Google.
On her new role, Dasgupta said, “I am thrilled to join this unique lending platform, which streamlines the complex lending process in the market through pioneering technology and domain expertise. It is extremely rewarding to work on a brand that has the ability to revolutionise the way we consume financial products in the county. As the marketing head, my job is to build a brand equity that is true to our promise of making finance simple for all our consumers, both online and offline.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
