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RR Kabel powers up KKR partnership in a high-voltage comeback
MUMBAI: Cricket and connections go hand in hand quite literally this season, as RR Kabel recharges its partnership with Kolkata Knight Riders (KKR) as a principal sponsor. The leading wires, cables, and consumer electricals brand has inked a multi-year deal, returning for a second innings with KKR after its initial collaboration in 2021. With branding set to feature on the right chest of all KKR team kits, RR Kabel aims to spark greater brand recognition, particularly in Eastern India, while riding the wave of cricket’s unmatched popularity.
For RR Kabel, the partnership isn’t just about visibility, it’s about powering the spirit of resilience, ambition, and excellence, much like the ethos of the three-time IPL champions. RR Global director Kirti Kabra, highlighted the synergy, stating, “Cricket is where passion, energy, and performance come alive values that align perfectly with RR Kabel. KKR embodies resilience and ambition, making them the ideal partner for us. This collaboration isn’t just a sponsorship; it’s about being part of something that excites and unites millions.”
KKR CEO Venky Mysore welcomed RR Kabel back, saying, “Their continued association reflects the strong synergy between our values and vision. We look forward to strengthening this partnership and creating a lasting impact both on and off the field.”
As KKR gears up for another thrilling IPL season, RR Kabel’s high-voltage branding push ensures that its presence will be felt beyond the stadium, reaching millions of cricket fans worldwide. With this dynamic partnership, RR Kabel is set to illuminate the cricketing stage, proving once again that the right connections both in sport and industry make all the difference.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
