iWorld
Royal Stag Barrel Select Large Short Films presents Adhiraj Bose’s Interior Café
NEW DELHI: “Interior Café”, a light hearted film by Adhiraj Bose starring the legend of parallel cinema Naseeruddin Shah and distinguished theatre personality Shernaz Patel is the next presentation by Royal Stag Barrel Select Large Short Films after Sujoy Ghosh’s ‘Ahalya’ and Jaydeep Sarkar’s ‘Nayantara’s necklace’.
Themed on the objective of “keep perfecting”, the Royal Stag Barrel Select Large Short Films is a platform for aspiring directors to feature along with mainstream Bollywood directors and chase their creative energy to establish themselves in the industry. The platform gives a stage to storytellers to showcase their artistic creativity and reach out to their target audience through the online world.
With short films like ‘Last Day’ and ‘Goonj’ to his credit, Adhiraj Bose has explored the nuances of human relationships in a 12 minute time frame where both the lives of the characters revolve around love, loss and reunion. Set in an old school café in Mumbai, the characters of Naseeruddin Shah and Shernaz Patel are shown conversing with each other, thereby signifying the lost love and longing which they have treasured amongst themselves. It is a perfectly told love tale which resonates with the idea of youthful love which had faded away and has come back to find itself again.
Pernod Ricard India Marketing Assistant Vice President Raja Banerji said “Today the approach of filmmaking has transformed completely and being digitally connected has opened up various suitable outlets for filmmakers to express themselves in their own style to the audiences they want to connect to. Royal Stag Barrel Select Large Short Films has built its credibility by collaborating with top Bollywood directors regularly. It is also the most inspiring platform for aspiring directors to showcase their creativity. Resonating with the core philosophy of Royal Stag Barrel Select, the platform is meant to help them keep perfecting their skills and establish themselves in the market. We are very excited to associate ourselves with the relentless creative spirit of Adhiraj Bose’s new film – Interior Café”.
Bose said, “The story of Interior Cafe is an amalgamation of human emotions and what we as humans deal with in some point in our life. As a story, I approached it in a very realistic way, as every short film you see nowadays concludes with a social cause but what excited me to do this project was the opposite. With the legendary Naseeruddin Shah and Shernaz Patel on board I was pretty convinced of the choices I made in this film. As a filmmaker it is very important to have an outlet to showcase your creativity and Royal Stag Barrel Select Large Short Films has truly made this a great experience for me and helped me connect to the audience. I was also excited to work with my long time best friend Shweta Basu Prasad as an actor and producer and my cinematographer Santhana Krishnan Ravichandran who executed his brilliant camera skills in this film”.
Royal stag Barrel Select Large Short Films (LSF) is a portal that is the hub of Indian short films. It gives the audience the window to enjoy short films made by large directors. It gives budding film makers a platform to showcase their short films with large ideas. Pioneered under the aegis of Royal Stag Mega Movies, and Royal Stag Large short Film gains the first mover advantage in a medium that will be the future of entertainment.
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iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
